First Aid Kit - Emmylou
Today marks the 1,000th post on the Lune Blog! It's been a fantastic experience, thank you for reading and visiting Lune for the past 3 years. I opened the blog for a few readers questions regarding my thoughts on blogging. Here are the answers to those questions.
Tamara said ... What i have most enjoyed while following
your blog is the element of authenticity. I guess my question would be: how do
you manage to maintain your authenticity in the seemingly competitive world of
The only thing that can truly set you apart from all others is your individual presence. Format, design, topics, products, advertising, and all the blogging standards can be replicated over and over again - but no one will ever be able to replicate the essence of you. If you can discover your own distinct voice and love blogging on a personal level, authenticity will come naturally, and it will speak volumes to your readers.
Colleen said ... When did you feel like your blog reached the turning point of being a successful and widely read blog? How far into blogging were you? Were there any stand out markers for you?
I started the Lune blog before I opened my first shop, about 3 years ago. Luke was two and a half! I began to get some notice when I started selling mobile in Eggie
. The idea of mobile selling was quite new, and there weren't many of us around. After that, traffic plateaued for a while, during which time I felt very affected by the standards that defined success as a blogger, and the idea of for profit blogging. Eventually, I put aside the financial ambition that was blocking my love for blogging - and more and more have blogged for me, the love of teaching and sharing happiness & inspiration. I know this shift of intention speaks to Lune's readers, and I'm taking the right path, because our readership has doubled in the past few months. I still feel like I'm speaking to a group of ten people though. It still feels like a very intimate place to me here.
READ MORE AFTER THE PAGE JUMP!
Colleen said ...Do you feel like its important to purchase sponsorship on other blogs or do giveaways in order to increase your readership?
I think, when you come into blogging, it's good to recognize your intentions for it. If you enter the medium as a business venture, then yes - advertising is essential. Ad trades or paid ads on high traffic blogs, sending your own product for review in exchange for exposure, and actively seeking sponsors & partnerships with companies to organize giveaways for your readership are very effective right now. It takes dedication, planning, budgeting, and the confidence to put yourself out there and deal with possible rejection. There is a lot of competition in for-profit blogs, and you need to be aware that there is an emotional and creative toll associated with this, the closer you get to your financial goals, the harder you have to work for it, the more you'll be affected by all others around you.
But I want to tell you, blogging has great value beyond the financial possibilities that exist within a well read blog. I can't tell you exactly what they are, because it's personal for each blogger - but it is worthwhile. And even if you don't actively seek financial gain, when the time is right, exciting opportunities will present themselves to you. "Things don't grow unless you bless them with your patience". What is meant to be, will be - and if you're like me, you'll be cool with that and blog happily away through the highs and lows.
Can you tell us about your favorite resources for do it yourself blog design? How did you get started teaching yourself how to customize your blog?
It's not everyone's cup of tea, but I really dig learning about new things. Blog design was something I could control in a time where I felt out of control with the fate of this blog. All I knew for sure was that I wanted to make this place reflective of Lune's spirit - and also that I am cheap as hell. Haha. It's the thrifter in me that probably drove my ambition to learn how to use Photoshop, html and css. Some of the best resources I have found are Pugly Pixel
In the end, anyone can succeed if they put their mind to it.
I'd love to know how much your blog has evolved. When you first created it,
what was your intent? and i know you re-design your blog quite a bit, do you
remember the first incarnation?
I had a different computer at the time, but this is what I found stored on the blog from way back when. Two of Lune's very first blog banners, and one of Love Lune's first designs that actually came back two years in a row - the double guided feather bandeau (which my tattoo is based on).
I was turned on to blogging by LA of Freckled Nest
. I met her while I was working at a craft sale in the city. She told me about blogging AND etsy in one conversation - and I guess it changed a lot of things for me. My first blogging intention was to share what I did, selling vintage decor and furnishings through antique malls in my home town. I had no pre-conception of the world of blogging (which was still finding it's groove) and it's potential to both support my vintage business and expand horizons for it. That blog world has expanded, changed, and defined itself since then - so I think it must be a lot more intimidating for new bloggers than it was for me when I entered the scene. But, we all come to it with much to learn, and equal possibility to set new standards for it.
when you first started how did you ensure followers to return to your blog or
did it just happen organically?
I have always found strength in tutorials and teaching as a way to encourage readers to return to Lune. I personally love blogs that I feel enriched by, learning and expanding my knowledge through them, so I wanted to be that resource for my readership. I feel that sharing your experience in a functional way will always be a draw, and a genuine way to add value to your blog content.
Other than that, I made a decision to share some personal elements from my life, my passions, personal style, and my family. I certainly don't share everything, and not every picture I take of my family sees light on the blog (not by far!) but I value the opportunity to know the blogger behind the blog - and I wanted to give that experience to Lune's readers. I hope they come back because they connect to the reality of our family, my journey through motherhood, my vintage business, and my individual passions & opinions.
Michelle Clement said...
I'm curious as to how you manage a blogging 'routine' - do
you plan a month ahead, sit down one day and schedule a bunch of posts, or just
go with how you feel for the day?
On if Lune has blogging routines, the answer is both yes and no. I have a rotation of "types" of posts that I like to alternate between so that readers aren't subjected to a bunch of family posts in a row, or too many business posts that advertise one thing or another. It helps me keep a nice balance so that if new readers are check us out, they don't have to read too far back into our post archive to get an idea of what the Lune blog is about. However, when it comes to pre-writting posts - I don't really do that much. I think pre-planned posts are wonderful if that's the type of worker you are, but when I write an article for Lune, I'm so into the idea that I have a hard time not sharing it immediately. It's more fun that way - because then I'm free to be present with the reader, and we're all on the same page.
I have a "in your experience as a
blogger, would you..." kind of question.
I am going through a very
personal issue that is affecting the frequency and sadly, the quality of my blog
posts as of late. In your experience, is it blog-healthy to bring it up? Or
should I just continue doing what I can do without mentioning anything, in the
hopes that people wont notice.
Thank you for asking this personal question. I think part of the answer would depend on the tone you write your blog in, and the relationship you've already developed with your readers up to this point. If you've been consistently intimate with them, then I think it is very appropriate to address what you're experiencing at this time in your life. There is no reason to apologize for needing time to concentrate on your situation, and taking time off of blogging to do it fully.
If you haven't shared much personal information on your blog, then I would say that the details are best left unsaid. An announcement about the situation could be made as a courtesy to your regular readers. Something simple like a short post speaking about how you are taking a short hiatus from blogging and will return soon. Any way you decide to approach it, taking care of yourself and your loved ones is first priority. You will always be able to come back, and pick up the blogging torch when you're ready to run with it again.
Thank you again, I hope I can continue to share through Lune for another 1,000 posts - and beyond!