Welcome back to Lune's Loving & Living with your Blog series. Last week I shared my thoughts on Contributing to the Online Experience. This week I'm happy to talk about Embracing Individuality through blogging. Easier said than done, but it feels more natural with time.
After reading blogs for several years, I can see a clear pattern of the types of stories people share and how they present them. That pattern creates a comfortable guideline for what's been proven popular for lifestyle blogs. When unsure of a growing blogs future, the thought of turning away readers with one "off" post can stop you from talking about things you love because they don't fit the mold. I've experienced this self inflicted oppression, and I still do. I don't think many people are immune from it.
There have been times when I have been very proud, excited, or inspired by something but I question whether it has a place on the Lune blog. I have fears that my less aesthetically inspiring interests will turn off readers and give them a distasteful impression of this space. A good example of this type of post was when I blogged about this years Zombie Walk. It was our 3rd year bringing Luke and his cousin Syd. We have so much fun every year and this was the best one yet. I was proud of the photography we pulled off despite the darkness. The kids were little actors the whole time, they were so into it. It was a night I wanted to remember, and I knew it belonged on Lune. But, I also knew I would turn off some readers who would consider this kind of activity to be gruesome and inappropriate. There would be some judgment, whether it was expressed to me or not. Although I love the post, it was a bit of a risk.
The thing is, risks are good. They solidify that YES, you are in individual. You aren't a carbon copy of what's popular. There's a good reason readers should remember your blog and come back for more. Just a little bit of the unexpected is a healthy risk every blogger should take to push down those walls we build for ourselves. It is impossible for everyone who reads your blog to like you, so stop trying.
Show your face. Express your opinion. Really get opinionated every so often even though some will question who made YOU the expert? Share what you love in life with pride. This is what makes you an individual. Some day, read back on your blog and be able to recognize yourself in every post you made. There is no better way to create a lasting bond with blogging. Embrace your individuality, love your blog, and keep trucking. It's worth it.